What is it?
MAP (Minimum Advertised Price) is a manufacturer or brand policy that prohibits authorized resellers from advertising a product below a specified price. It protects brand equity, maintains consistent pricing across channels, and prevents destructive price erosion. MAP applies to advertised prices, not necessarily the final transaction price.
Real-World Example
Nike sets a MAP of $120 for a specific sneaker. Amazon, Foot Locker, and Dick's Sporting Goods can all sell it, but none can advertise it below $120. A retailer who violates MAP can lose authorization to sell Nike products.
How It Works
Competitive pricing intelligence is gathered through systematic price monitoring: automated web scraping, marketplace data feeds, and retail price databases. The data is cleaned, matched to your own catalog, and analyzed to reveal your price position relative to competitors at the SKU level.
Key Benefits
Real-time visibility into competitor pricing moves
Enables rapid, data-driven repricing decisions
Identifies products where you are overpriced or underpriced
Supports MAP compliance monitoring and enforcement
Risks and Considerations
Competitive intelligence is only as useful as the speed at which you can act on it. Slow repricing cycles, poor data quality, or lack of catalog matching accuracy can negate the benefit.
Common Use Cases
How PriceIntelGuru Helps
Competitive intelligence is PriceIntelGuru's core capability. Our competitor price tracking solution delivers hourly price updates across thousands of competitors. Electronics, FMCG, and marketplace sellers rely on PriceIntelGuru to stay one step ahead. Read our case studies for proof.
PriceIntelGuru helps businesses across ecommerce, FMCG, electronics, and distribution industries price smarter with real-time competitor data and AI-powered repricing.
© 2026 PriceIntelGuru. All Rights Reserved
D-U-N-S® Number : 86-028-1095
