When a business plans to launch a new product in the market, it is essential to set the right price. Setting a price too low would be undervaluing the business while pricing too high will make the customers switch to the competitors. What a seller might believe that product is worth might be different than the actual market price. If the goal is to sell, the product should be priced in a way to encourage sales.
The pertinent question is how to price the products in a way that they sell. The simple answer is research and analysis. Today, we will have a look at what is price analysis, its benefits, and how to conduct price analysis.
What is Price Analysis?
Price analysis is the process of assessing the commercial product depending on the same item’s price in the market. It is a thorough study of various product prices in the market. It helps in comparing the prices and improving them for making profits. This type of competitor price analysis helps in understanding the role of prices in influencing the volume of sales and its effects on the business growth. With proper pricing analysis methods like PriceIntelGuru has to offer, any business can achieve price optimization. And every business owner wants to make a mark in the growing market.
Price optimization can be achieved after analyzing what consumers will pay for the products depending on what they pay for competitors’ goods. This process involves comparing essential factors such as price differences, product features, performance capability, and more. Overall, price analysis can help in estimating the product’s price so that it’s compelling enough for the visitors to transform into your customers.
Competitor price analysis can be done on a routine basis for evaluating the profitability of your pricing strategy. In case the product is under performing, the prices can be adjusted followed by performing another cost price analysis to achieve the optimum price point.
Price Analysis vs Cost Analysis
Though prima facie both price analysis and cost analysis looks the same, they need different approaches. Price and cost analysis might be used interchangeably but they have 2 separate meanings. While price analysis is helpful when selling a product, cost analysis helps when setting the price of a product.
Price analysis helps while pricing a tangible commercial product. It is mainly based on how much buyers are willing to pay as compared to similar items in the market. The main motive behind performing this type of price analysis is to determine whether the price of the goods is reasonable.
Cost analysis is examining the various elements for determining the cost of the goods. The aim of performing cost price analysis is to determine if the proposed prices align with the desired economic gains. Cost analysis comes in handy when it is challenging to price a product. An example of cost analysis is land development. The cost of labor, material, and travel can impact the cost of services. Price fluctuations can affect the profit margins and hence cost price analysis is important for staying profitable.
Benefits of Using Price Analysis
1. Higher Revenue
When the profit margins are optimized, the business can make higher profits in the short run. Price analysis offers strategic insight for optimum retail pricing which helps in keeping the margins low for higher sales volume. You can also yield higher revenue by finding how much the vendors are producing.
2. Improved Business Efficiency
The Price analysis will offer insight into reasonable prices for positioning the business in a better way which ensures more profitability. Data achieved via analysis optimizes the return on investment and profit. You will get a better understanding of prices are negotiated.
3. Insight on Customers
Price volume analysis offers a glimpse of how some buyers might react to a particular price value or change in the price. It will help in finding out customer sets that are favorable and the ones that are not. When the sales are low but there is a high demand, price analysis will identify if you have priced the product too high or targeted the wrong audience.
4. Plan for Price Changes
Predictive models and price analysis help in estimating the changes in the revenue if the price of the product needs to change. If the cost of vendors in the industry is changing, a business will have to adjust the cost to the customer to maintain the profit margins. Studying past pricing data can help in forecasting pricing trends.
How to Perform Price Analysis- Examples
If you are performing a price analysis for the first time, it is important to have a quick checklist.
- It is important to perform the analysis of prices paid previously.
- You must try to analyze the competitor’s price point.
- The next step is to analyze the price compared to the in-house estimates.
- Find out how much similar products in the market are selling for.
- Compare the published prices of several vendors to see how much the vendors have been paying for the same products.
Significance of Price Analysis
1. Tracking Market Competitiveness
To begin with, price analysis enables businesses to evaluate their pricing position in the market compared to competitors. By analyzing competitor pricing data and market trends, companies gain insights into whether their prices are higher, lower, or in line with industry standards. This information empowers businesses to adjust their prices to achieve optimal competitiveness, attracting customers while maintaining profitability.
2. Identifying Opportunities
Getting the big pie is the most sought-after goal of every company. And through price analysis, businesses can identify pricing opportunities within their product or service offerings. By examining sales data and customer buying behavior, businesses can identify products that are under priced or have room for price optimization. By seizing these opportunities, companies can maximize revenue and capture additional market share.
3. Monitoring Pricing
Price monitoring tools like PriceIntelGuru can help you get the perfect result. But price analysis paves the very foundation for the same. Simply put, by comparing historical pricing data with sales performance, businesses can assess the impact of pricing changes and promotions. This analysis provides valuable insights into which strategies yield the best results, allowing businesses to refine their pricing approaches for better outcomes.
How to Analyze Pricing Data
The aim of price analysis is to ensure a reasonable and fair price for the products that you sell.
The main objective of price analysis is to collect information and gain insights that can assist in determining the best pricing strategy for a particular product or service. The choice of the appropriate technique depends on the specific requirements and goals of the business.
Price Analysis Techniques
It is important to choose the right price analysis technique. The common techniques are competition, historical, parametric, price list, ad market research. For ensuring right data for analysis, the technique must be chosen considering the needs and goals.
1. Competition Price Analysis
The technique studies the customer reaction to new prices. It focuses on consumer response and what they are comfortable paying for a product instead of focusing on cost, revenue, or profit.
2. Historical Price Analysis
Historical price analysis helps in researching past pricing and cost for identifying a trend that can help in forecasting any price changes in the market. It helps in repositioning the budget.
3. Parametric Price Analysis
It is a statistical method used for estimating the cost of products. It considers historical data, parameter cost, time, and value per unit.
4. Price List Analysis
Price list analysis is about pricing tiers for meeting various segments of competitor pricing models. It is useful for subscription-based businesses.
5. Market Research Price Analysis
This type of technique helps in consistently listing the products at a price that is not too low or high. It helps the product to sustain via the ups and downs of the market trends.
Have a Dynamic Marketing Strategy with Price Analysis
Take the right step today and embrace the power of data and insights to stay ahead in a dynamic marketplace, captivate customers, and achieve your business objectives. Now, let price analysis and PriceIntelGuru be your guiding compass on the path to pricing excellence and unlock a world of possibilities for your business. Contact us today!