Consumers have countless options at their fingertips. And staying competitive and relevant in today’s digital world is a must. According to studies, Google Shopping witnesses 1.2 billion searches every month. It makes Google one of the most reliable and popular search engines across the globe. One powerful tool that can drive success is tracking Google Shopping prices. And hence, it’s time to have a detailed look at Google Shopping, alert features, pricing, and more.
Today’s blog is about tracking Google Shopping prices and how they can benefit your eCommerce business.
Let us begin.
What is Google Shopping Price Tracker?
Most retailers have been witnessing an increasing trend among buyers using Google Shopping Price Tracker. It’s important for the retailers to have pricing data on each of the sellers and each product to make sure that your business is competitive and you are able to benefit from the extra margin whenever available. There is a fully automated process for Google Shopping price monitoring.
Customers that use Google shopping search for the best prices and a brand that has the most positive reviews. Google shopping results are a way of easily and quickly finding the best deals. The Google shopping price tracker helps you in easily compare with the competitor pricing and benefit from the additional sales.
While Google Shopping is a platform that helps customers pick attractive offers, it is a place for retailers as well who wish to expand their reach and business to a wider audience.
For a retailer, Google Shopping enables to bring higher traffic to the store and leads to improvement in sales.
How to Track Prices in Google Shopping?
If you are wondering how price tracker works, it can be quite tricky. Google Shopping enables you to track the prices but only if you are a customer and interested in a specific item. It is easy for the customers.
- You simply need to search for the product on Google Shopping.
- Look for the track price icon.
- Switch on the icon.
- Get a notification for the price drop.
However, if you are a retailer interested in competition tracking for monitoring the competitors and beating them, it is recommended to go for professional Tool for tracking prices like PriceIntelGuru. A Google price tracker app informs about price changes and helps with managing the prices in an effective manner. The advanced alerts and dynamic pricing features help in keeping track of price fluctuations and competitor moves.
Significance of Google Shopping Product Price History
Now that we have seen the importance of tracking competitor prices and how price tracker works on Google Shopping, the pertinent question is why should you check the product price history? The answer is it definitely has an impact on the existing prices.
It is to be known that when it comes to the eCommerce sector, price changes take place several times a day. Thus, price history doesn’t refer to months or years ago, but it could mean the morning same day! History has an altogether different meaning here.
Also, e-commerce is a recurrent industry which means that several events and occasions repeat annually, monthly, and weekly. Some of the examples are Black Friday, Mother’s Day, Women’s Day, Christmas, etc. Tracking a product price history enables you to identify and analyze the promotions. It also helps in examining the competitor’s behavior and using it to your advantage. Thus, it is essential for retailers to always track the product price history on each e-commerce platform they use, which includes Google Shopping.
1. Staying Ahead of The Competition
Everyone knows that by monitoring the pricing strategies of competitors within their industry or niche, companies can keep abreast of the latest pricing trends and adjust their own pricing strategies accordingly. Also, this proactive approach ensures that businesses can remain competitive and attract customers in the highly dynamic and rapidly evolving online landscape. And PriceIntelGuru’s tool helps in defining this in the most amazing manner.
2. Better Marketing Campaigns
Now, understand this, tracking Google Shopping prices can provide valuable insights for optimizing marketing campaigns. And by defining the pricing landscape within the platform, businesses can tailor their marketing strategies to align with current market trends. This ultimately allows for an effective budget allocation, ensuring that marketing efforts are focused on products or services that offer competitive pricing. Also, by leveraging this kind of information, businesses can drive an all-new targeted campaign, increase conversion rates, and maximize their return on investment (ROI).
3. Keeping a Track of Market Trends and Consumer Behavior
Consumer behavior is very intricate and complicated. Gigantic brands all over the world spend billions of dollars to just understand that. And by analyzing pricing patterns, businesses can identify shifts in customer preferences, demand trends, and purchasing behavior. Now, this information is invaluable for adjusting marketing strategies, introducing new products or services, and identifying emerging opportunities in the market. By staying attuned to market trends, businesses can adapt their offerings to meet evolving customer needs.
How to Set Custom Alerts for Competitor Price Drop?
One of the major benefits of Google Shopping price tracker is that you can get direct price alerts in the mailbox. Though the feature is extremely helpful to the buyers, it can be insufficient for the retailers. Thus, for meeting the specific needs of vendors, the price drop trackers provide advanced features.
We understand the significance of tracking the price drop and how to use it for the benefit of your business. You can set different price alerts with the PriceIntelGuru tracking app, based on your particular demand. Our app offers information about:
- Positive and negative trends.
- Easy gains
- Intelligent move
- Price increase and decrease
- Insufficient price
- and more
How PriceIntelGuru Can Help You to Track Google Shopping?
The above-mentioned information reflects the benefits of using Google Shopping price tracker for your business. Owing to its popularity, being on Google Shopping offers you great market exposure, retail-centric campaigns, and lead acquisitions for increasing the profit margin. How PriceIntelGuru can help?
As a price-tracking app, we offer a wide array of price optimization features. Here’s a look:
- You can benefit from advanced price alerts which help in always staying up-to-date with the existing changes, and optimizing the profit margins.
- A business can use dynamic pricing for changing the prices in an automatic manner based on the pricing rules. There is no need to worry about the manual price updates.
- It helps in identifying and monitoring the competitors in the industry so that there are no surprises.
- A business gets access to product price history to get acquainted with the price periodic fluctuations.
- You can track the promotions.
- Receive several reports.
Benefits of Google Shopping for a Business
- A retailer can enjoy increased visibility and reach with Google Shopping. It offers eminent space for product listings, ratings, prices, etc. It provides optimum visibility for the products.
- You can offer a seamless and simple shopping experience by displaying product images, descriptions, ratings, and prices.
- Google Shopping also helps in improving the targeting as you can reach the right audience at the right time.
- It is a cost-effective way of advertising as it operates on cost-per-click, so you only pay when a prospective buyer clicks on the product listing.
It is to be known that though Google Shopping offers massive opportunities to the retailers for boosting their profits and sales, it is also a significantly competitive environment with thousands of retailers. Once you get acquainted with the platform, you must think about the upgrade. It is essential to take care of the ad rates, pictures, and prices. The best way is to use a reliable Google Shopping price tracker from PriceIntelGuru.
Track Google Shopping Prices for Your Business Growth
As you embark on your journey of tracking Google Shopping prices, remember that success lies not only in the analysis of data but also in the strategic implementation of insights gained. Embrace the opportunity to refine your pricing, enhance customer experiences, and captivate your target audience with compelling value propositions.
Contact us now to propel your business to new heights in the ever-evolving digital landscape.